20th February 2017
Posted in Digital Marketing

We are 100% entrenched in the era of mobile marketing. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! More and more users are spending larger amounts of time engaging with mobile devices than ever before. We can expect this trend to continue even further in the future, so be ready!

What exactly is mobile marketing? Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary because many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

The goal of mobile marketing is to provide the user with the best possible experience when browsing using their mobile devices.  The first step is to make sure that you have a responsive website that can adjust to different device sizes and formats to enhance the user experience. Otherwise, your customers will bounce back and go to a competitive website that is mobile responsive.

Mobile marketing is crucial to the success of your businesses.  As stated by Google, mobile marketing isn’t an option but it’s an imperative for every business.

Some recent statistics about mobile usage reinforce this statement:

  • 3 of 4 mobile searches trigger follow-up actions whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
  • 75% of mobile searches occur in the afternoon or evening.
  • 45% of mobile searches are goal oriented and conducted to make a decision.
  • There are about 22 billion smart gadgets (including smartphones, tablets and phones) in the world, which are multiplying five times faster than the world’s population.
  • Facebook reported to have a total of 6 billion monthly active users in the fourth quarter of 2015, out of which 823 million were mobile-only.
  • By 2020, 70% of the world’s population will own a smartphone, reported by Telegraph.

In today’s world machines have impacted traditional modes of marketing.  The rise of gadgets and smartphones have given birth to new types of consumer behavior and engagements.  In the heart of any marketing strategy sits mobile marketing.  Business needs to ensure that they are using this platform to not only engage their customers but to provide them with a user-friendly experience.

To learn more about mobile marketing contact us today.  We will give you the direction you need so you can be “future ready”.  It’s time to embrace technology and adapt to your customer’s behavior.

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