Our Single goal at Evolve Creative is to help SMB’s (Small to Med. Sized Bus.) like yours increase revenue through Digital Marketing. One of the first questions that we are asked when we meet with a new client is, “Will digital marketing work for me?” Our answer is YES, YES, YES! If done right, Digital Marketing can dramatically impact your bottom line by driving more traffic to your website thereby increasing sales. This will also facilitate customer retention and loyalty while creating brand awareness, all at the same time.
According to a study conducted by Google, 94% of consumers will search online before buying a product. Furthermore, 3 out of 5 consumers use Search Engines as a shopping resource. Businesses who are not visible online will ultimately lose out on this opportunity and lose market share to their competitors.
In today’s digital ERA, most of Your Customer’s interaction and behavior is now driven more and more by technology. The conventional marketing methods may provide some value, but they do not provide the same ROI as a well executed digital campaign. Digital marketing provides you with the real time analytics and metrics critical to any successful targeted campaign. This allows you to tweak and adjust your campaign to ensure that you are maximizing your ROI. In this “Digital ERA” that we speak of, more and more of the stuff we do is online. Consumers have become dependent on Google to guide them through their decisions making process and provide them with answers to their questions. Whether they are looking for the best Asian Restaurant in the area, or the features of the newest iPhone, Google takes charge in delivering answers. Companies that are effectively represented online during this search will drive this business, create customer loyalty and trust, and will positively impact their sales.
Some of the most successful business owners have understood this and have taken advantage of the potential of Digital Marketing. They understand that the costs associated with Digital Marketing should be allocated in your business as a fixed cost, like heating or rent. Once this is cost is accounted for, you can focus on your core business and let us drive traffic your way!