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21st January 2017
Posted in Digital Marketing

Businesses are striving to create a digital identity. Making a brand famous online amongst all the competition can be a very challenging task. Organizations need to understand their online competition if they want to carve their niche in the online marketplace. Understanding your competitors will help you gain a competitive edge that will ultimately drive sales and profits for your company

Understand Competition- Who Are They?

It is important to have a good understanding of exactly who your competitors are. You can find them by typing in your keywords on search engines and the ones that outrank you are to be considered as competition. Competitors who rank higher on SERPs with your target keywords are driving your customers to their websites. Understand what they are offering and at what price points. This may help you to differentiate yourself from the competition and bring value to your clients.

Study their Website

By surveying their website you will get an idea why they are topping the SERPs. Compare your website with theirs and work on your areas for improvement. Customers tend to visit more than one website before engaging companies. Analyse the quality of their content, know how effectively they are driving their message, understand the incentives that they offer and find what is attracting people to their website.

Know their SEO Srategies

Distinct SEO strategies play a key role in establishing your identity in the digital world. Find out your competitors SEO tactics that are helping them successfully captivate people’s attention.

  • Checking out the keywords that competitors are using should be a priority. Using appropriate keywords continues to be the most effective SEO technique. Find out the keywords your competitors are using and the positions where they are used – like title tags, meta tags, header tags, etc.

  • Backlinks are highly regarded by search engines. Search for your competitors backlinks and evaluate their relevance and quality. This will let you know the potential websites from where you can earn quality backlinks.

Know their Marketing Strategies

Understand the marketing strategies of your competitors. Know how they are promoting their brand through different online channels. Check out their presence on social networking sites and see how they are engaging customers. Accordingly, you can improve your marketing tactics to drive your brand’s message to larger masses.

Use Effective Online ‘Tools’ to undestand the Competition

To make your work all easier, there are online tools available at your disposal. Using these tools you can find out what your competitors are up to and what is driving their success. Be it their search engine performance or their presence on social media, you can know about your competitors’ activities through these tools.Hubspot’s Marketing Grader, Simply Measured, & SEMrush are a few such tools that can assist you in monitoring your competitors.

Devoting the time it takes to understand your competition may seem to be a tedious and a time consuming task, but it will present you with an opportunity for improvement. This will in turn help align you with the competition and will give you the competitive edge you need.

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